Illustrator based in Bangkok Eakkarlak Stu_P.
According to Jenkins (2006), the convergence of culture and the divergence of platforms create new opportunities for media corporations because content that succeeds on one platform can be repackaged across others.
Media organizations can maximize their advertising revenue through expanding their potential audiences by moving content across delivery platforms. In 2006, global spending on advertising topped $466 billion (Future Exploration Network, 2007).
However, while spending on advertising continues to increase, media continues to fragment.
In other words, advertising revenue is raised across an increasing number of platforms and channels. For example, in 1995 there were 225 shows in British television that reached audiences of over 15 million, by 2005 there were none.
A.H.A, M.C.
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